Becoming an International Soccer Brand

Everyone knows international brand teams like the Dallas Cowboys or New York Yankees. How do soccer teams reach this level of international brand? Richelieu and colleagues address this very issue in their 2008 article. By using interviews and case examples, soccer team brands can learn how to become an international soccer brand!

Link to article: The internationalisation of a sports team brand: the case of European soccer teams

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Soccer (sok-er) verb: To play, support, or research the beautiful game. When we think analytically, we realize there are many ways we can all soccer better. We’re Liz and LauraEllen. We have way too many years of graduate education and we’re diving in to learn more about the analytical side of the beautiful game. Be sure to go follow us on twitter @BGNSoccerBetter.

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Becoming an International Soccer Brand