Becoming an International Soccer Brand
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Everyone knows international brand teams like the Dallas Cowboys or New York Yankees. How do soccer teams reach this level of international brand? Richelieu and colleagues address this very issue in their 2008 article. By using interviews and case examples, soccer team brands can learn how to become an international soccer brand!
Link to article: The internationalisation of a sports team brand: the case of European soccer teams
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Soccer (sok-er) verb: To play, support, or research the beautiful game. When we think analytically, we realize there are many ways we can all soccer better. We’re Liz and LauraEllen. We have way too many years of graduate education and we’re diving in to learn more about the analytical side of the beautiful game. Be sure to go follow us on twitter @BGNSoccerBetter.
Do you have an article or topic you want us to review? Want to join us and talk all things analytical? Let us know!
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Becoming an International Soccer Brand